KUIYOU was founded in 1998, specializing in the production and execution of TV advertisements. With over two decades of continuous progress and transformation, KUIYOU has evolved into a film and television creative group. Along the way, KUIYOU started with video production, focusing on high-end production and every detail, KUIYOU expanded its portfolio to include graphic execution, 3D production, and eventually ventured into the film industry. The four major sectors of KUIYOU are self-contained and interdependent, showing ever-changing adaptability and vitality.
In its primary business of video production, KUIYOU has adhered to rigorous and top-tier production standards for over 20 years. With stable professional teams and solid business capabilities, we always strive for excellence in every detail, producing compelling and attractive works. KUIYOU also embraces the producer-centered concept of the Japanese advertising production industry, optimizing the value of each project with a rigorous attitude and reasonable production process. In addition, KUIYOU is familiar with the Japanese cultural environment and advertising production system, and by discerning the needs of local clientele, KUIYOU has cultivated a more international perspective. From traditional TV commercials to online ads, promotional videos, MVs, micro-movies and other fields, KUIYOU continues to explore the possibilities in video production.
In 2014, the KUIYOU Group founded FANSHE SPACE, which, in addition to video production, offers graphic related services, including professional photography, photo editing, conceptualization, and studio and equipment rental. Whether it is graphic photography or video production, professional producers lead an elite team to ensure impeccable execution.
For film and television post-production design and CG production, the subsidiary SHOUJIANG provides customers with pre-production consultation, on-site technical support, and post-production design and production services. We supply CG animation and special effects for a diverse range of advertisements and video productions, such as TV commercials, Autostereoscopy, large-scale exhibition LED video, etc. SHOUJIANG also provides advanced solutions like VR and AR production, real-time on-site tracking, motion capture, facial capture, and live performance laser projection.
The KUIYOU Group recently established KUIYOU Media and reached strategic partnerships with Dongyuan Culture and Light Knight to invest in film, which marks a shift from the small screen to silver screen, advancing towards full-scale film production.
KUIYOU Group cooperates with outstanding directors and production crews globally, consistently experimenting new images and styles to produce increasingly refined and inventive works. Over 20 years journey, the KUIYOU Group, with its deep professional heritage, pioneering spirit, and high production standards, has been at the forefront of innovation and evolution.
From the past to the future, KUIYOU creates the extraordinary with the unusual.
公司創(chuàng)始初期的十年，正是中國經(jīng)濟(jì)開始騰飛的十年，也是廣告行業(yè)初露鋒芒的十年。
最早那會兒，拍片和沖片要去香港，剪輯后期要去廣州，上海的廣告行業(yè)剛剛起步，葵友從日本AOI Pro引入了制片人中心制，制作了很多當(dāng)時(shí)的經(jīng)典案例：比如光明牛的系列逐格動畫、比如CG效果驚艷的夏普液晶電視廣告。
2008年前，還是膠片主宰的年代，當(dāng)時(shí)的電視機(jī)還是模擬信號（SD），畫面像素大小只有720X576，每次拍攝結(jié)束需要沖片、先過一次TC，才能開始后期的工作。當(dāng)時(shí)國內(nèi)的CG的技術(shù)有限，有些片子為了追求更真的效果，能不CG制作的就不用CG，比如悠哈牛奶糖里面的小牛，是用索尼的寵物電子狗改裝之后實(shí)拍的。若是必須CG來呈現(xiàn)視效，那時(shí)葵友通過自有渠道，和日本的CG團(tuán)隊(duì)合作，即便用現(xiàn)在的眼光再來看當(dāng)初的夏普系列廣告，CG表現(xiàn)力也是細(xì)致入微，非常耐看。反觀現(xiàn)在的CG由于沒有充分的制作周期，有些質(zhì)量還比不上當(dāng)年。
自2008年前后，中國的電視輸出信號逐漸步入HD時(shí)代。同期公司步入第二個成長階段，我們嚴(yán)謹(jǐn)?shù)墓ぷ鲬B(tài)度，長期優(yōu)質(zhì)的服務(wù)，帶來了一些長期品牌客戶，有尤妮佳、伊利等，還有不少之前的老客戶如資生堂、花王、悠哈、明治、好侍等。
隨之而來，與藝人合作的廣告也越來越多，比如伊利安慕希，自最早的楊穎李晨的組合，到后來跑男大家族，一天拍7位藝人創(chuàng)下公司記錄?？训膰?yán)謹(jǐn)作風(fēng)給藝人們帶來了良好的印象，合作的藝人也越來越多。
此外，還誕生了不少“曠日持久”系列，比如0蘇菲的蘇菲兔系列跨度十年，這是和光明牛一樣赴日拍攝的逐格動畫；比如，悠哈的爆笑三國系列。此外，還有不少二維動畫的制作，其中一些是真人拍攝和二維動畫的結(jié)合，一些是純二維動畫。
2018年，公司成立20周年了，我們的業(yè)務(wù)范圍也更寬廣。
伴隨著媒體的多元化，直客開始變多，時(shí)尚品牌開始合作，有CK、Tiffany、小奧汀、利郎男裝等。與此同時(shí)，由于網(wǎng)絡(luò)投放的放量增長，長篇的故事型廣告開始走紅，我們也制作了很多不錯的作品，有百事微電影、學(xué)而思的“58分”等，與短片不同的是長篇的執(zhí)行，內(nèi)容更豐富，拍攝天數(shù)更多，更具考驗(yàn)。而若是藝人廣告，除了正片之外，還會有花絮、ID等在不同媒體上播放的小片子，我們已進(jìn)入互聯(lián)時(shí)代。
時(shí)代在改變，觀眾的審美也不斷提高，對視覺效果的追求也越來越高，為了吸引更多的消費(fèi)者，廣告也走上了視效PK之路，VFX也越來越精良。
